demographic questionnaire for research

Here is a simple demographic survey template that you can use to determine your market or to make any other research. Reach as many people as possible. Demographics, Full Template: In addition to the six questions posed in the Snapshot Template, this 12-question template asks about geographic location, housing, marital status, ethnicity, business or farm ownership, and personal income. "select all that apply" vs. "select one"). One objective of the course is to examine critically how researchers tackle demographic research questions. Demographic survey questions are usually a part of market research or market segmentation surveys that give survey creators insights into respondents' age, gender, or marital status. This question type is very similar to the age demographic question. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. There are several steps involved in developing a survey questionnaire. People will have different points of view with a particular subject if they have different cultures as well. Purpose: This sample questionnaire, to be administered by hospital or clinic personnel, asks patients to provide information on their race, ethnicity, and language abilities and preferences. With a buyer persona, youre generalizing who your ideal customer is along with their likes, dislikes, and buying habits. Education: This information helps researchers segment their respondents according to their educational attainment. Its best to ask demographic questions if the information is necessary for your research. Try to avoid including the basic questions like age, race, gender, and marital status that many respondents might be familiar with unless its absolutely necessary. Semester. Research has shown that, compared with the better educated and better informed, less educated and less informed respondents have a greater tendency to agree with such statements. That means you can split a larger group into subgroups based on, say, income or education level. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example. Send your first survey with Attest's customer profiling template. The 8 Most Common Demographic Questions 1. Now, what do all these examples have in common? Averaged over the 8 months of interviews, the labor . A census contains (Becker, 2008): Demographic data (at least age and sex) Economic data (e.g., occupation and income) Even the government and stakeholders always rely on demographic data in making a decision. Be mindful of your audience. Demographic information can provide details about users that other question types might fail to achieve. Survey instruments often include questions that allow respondents to self-decribe various aspects of their personal and academic identities. Surveys and questionnaires are often used in nursing research to elicit the views of large groups of people to develop the nursing knowledge base. (Also seeHigh Marks for the Campaign, a High Bar for Obamafor more information.). Demographics are not as 'mandatory' as they are in quantitative research - as there is no required measurement. Sophisticated tools to get the answers you need. Tuned for researchers. Most surveys aren't used to collect only demographic data. What Is a Demographic Questionnaire? Read more on this post about. All available survey questionnaires are provided below. In the closed-ended version, respondents were provided five options and could volunteer an option not on the list. In this way, the questions may better reflect what the public is thinking, how they view a particular issue, or bring certain issues to light that the researchers may not have been aware of. Demographic Questions as a Part of Surveys. The survey questionnaire has three sections: questionnaire introduction, demographic questions or respondents' personal information, and research questions. A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. In most circumstances, the number of answer choices should be kept to a relatively small number just four or perhaps five at most especially in telephone surveys. It is a subsidiary of The Pew Charitable Trusts. This is a very subjective question that needs prior evaluation, such as understanding whether many colleges or school students may take your survey and will this feedback on qualification be of good use to you. Gender. Researchers will sometimes conduct a pilot study using open-ended questions to discover which answers are most common. Do you identify with any of the following religions? One virtue of survey panels like the ATP is that demographic questions usually only need to be asked once a year, not in each survey. The more they know about their target population, the higher the chances their messaging will resonate with their desired audience. Our SurveyMonkey Audience product includes these attributes and more, so you can send your survey to the right people. There are different ways to communicate with your customers and gather information about them. Modes of data collection approaches are described together with their advantages and disadvantages. It helps you categorize your target market quickly and understand their patterns easily. With this comprehensive guide to asking demographic questions on surveys, youre ready to ask your target audience for all the information that you may need for your next project. Most respondents have no trouble with this question because they can expect to see their religious group within that list in a self-administered survey. When the question is asking about an objective fact and/or demographics, such as the religious affiliation of the respondent, more categories can be used. By presenting questions in a different order to each respondent, we ensure that each question gets asked in the same context as every other question the same number of times (e.g., first, last or any position in between). The issues related to question wording are more numerous than can be treated adequately in this short space, but below are a few of the important things to consider: First, it is important to ask questions that are clear and specific and that each respondent will be able to answer. Youll also find specific sample survey questions and demographic examples that you can apply in your own questionnaire. Sexual Orientation. For example, if youre surveying school children, you are highly unlikely to be asking questions about qualifications or marital status or information about kids, etc. Demographic Questionnaire 1. First, eight general variables were identified based on the literature review, as well as four demographic variables. One of the most significant decisions that can affect how people answer questions is whether the question is posed as an open-ended question, where respondents provide a response in their own words, or a closed-ended question, where they are asked to choose from a list of answer choices. Are you now married, widowed, divorced, separated, or never married? Demographic questionnaires are useful in various fieldsit could be for businesses or studies. Find innovative ideas about Experience Management from the experts. Always build your questionnaire with the objective of providing relevant insights. Related to the qualification:This is a very subjective question that needs prior evaluation, such as understanding whether many colleges or school students may take your survey and will this feedback on qualification be of good use to you. Not only does the forced choice format yield a very different result overall from the agree-disagree format, but the pattern of answers between respondents with more or less formal education also tends to be very different. Some of these surveys involve different points of view from both unemployed and employed. The choice of words and phrases in a question is critical in expressing the meaning and intent of the question to the respondent and ensuring that all respondents interpret the question the same way. Demographic survey questions are usually a part ofmarket researchor market segmentation surveys that give survey creators insights into respondents age, gender, or marital status. And more importantly, how should you use them in your surveys? Employee survey software & tool to create, send and analyze employee surveys. More demographic survey questions. Asking the same questions at different points in time allows us to report on changes in the overall views of the general public (or a subset of the public, such as registered voters, men or Black Americans), or what we call trending the data. The first is identifying what topics will be covered in the survey. It is most useful in business marketing, breaking down all respondents to specific groups that guide marketers in developing their products. For instance, if sales drop, demographic data can tell you if youre priced too high for a particular group. This article provides an overview of survey and questionnaire use in nursing research, clarifies the place of the questionnaire as a data collection tool Deliver the best with our CX management software. (Select all that apply.). Maintaining a positive impression from your respondents is always essential. For many years, surveyors approached questionnaire design as an art, but substantial research over the past forty years has demonstrated that there is a lot of science involved in crafting a good survey questionnaire. For example, Pew Research Center's report, Race in America 2019 , found that for roughly three-quarters of black, Hispanic, and Asian adults, being black, Hispanic, or Asian was extremely important . Youre almost ready to create your own demographic questionnaire but first, how about reviewing some tips to make sure that you implement the best practices in survey methodology? One kind of order effect can be seen in responses to open-ended questions. In case respondents inform that theyre employed, you can apply skip logic to eliminate options that arent applicable and include options that might provide further insights about their job. Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. How much do you earn? Typically used as a part of a market research survey, they help researchers identify factors unique to the demographic that might affect their decisions, opinions, and responses.Demographic information enables you to cross-tabulate and compare subgroups to see how responses vary between . 2. Responses to the question about same-sex marriage, meanwhile, were not significantly affected by its placement before or after the legal agreements question. Delving into the psychology of a target audience can help you know your audience better. Demographic questions help your business develop accurate buyer personas. Many brands and companies target their products and services based on their average customer's age. By contrast, fully 43% of those asked the open-ended version provided a response not listed in the closed-ended version of the question. This is sometimes called an acquiescence bias (since some kinds of respondents are more likely to acquiesce to the assertion than are others). How much total combined money did all members of your household earn in 2010? In this type of question, respondents are asked whether they agree or disagree with a particular statement. That's because age is powerful data to segment your audience by. The order questions are asked is of particular importance when tracking trends over time. Introduction. Numbers, Facts and Trends Shaping Your World, High Marks for the Campaign, a High Bar for Obama, The National Public Opinion Reference Survey (NPORS). When explicitly offered the economy as a response, more than half of respondents (58%) chose this answer; only 35% of those who responded to the open-ended version volunteered the economy. A census is a tool for compiling, analyzing, and disseminating demographic, economic, and social data pertaining to all persons in a country or in a well-delineated part of a country at a specified time (United Nations, 2000). When half of the sample was asked whether it was more important for President Bush to focus on domestic policy or foreign policy, 52% chose domestic policy while only 34% said foreign policy. These are highly sensitive questions that need special attention. Research suggests that in telephone surveys respondents more frequently choose items heard later in a list (a recency effect), and in self-administered surveys, they tend to choose items at the top of the list (a primacy effect). Include a statement in your survey instructions that explains why youre asking for their age demographics. By asking demographic questions in surveys, you can gather demographic information about current and potential customers at scale, and in turn, help you design a market segmentation strategy to reach the right clients. Gender (circle one): 8. Questions related to ethnicity will be: 3. But if you are in the business aspect, you would surely need this document for your market segmentation process. View target market demographics template and typical customer demographic template. 7. It could provide and support many interesting facts. Age: Asking a persons age in a survey is quite common in every type of survey form. The sample questions included below went through several iterations of updates across multiple surveys and will continue to change as knowledge on gender, race-ethnicity, and identity in general continues to expand. Anyoneregardless of their sector or industrycan benefit from finding relevant information about their audiences with SurveyMonkey demographic surveys. 6. Definitions of "demographics". A buyer persona represents your buying audience. 2021. Further, it is important to discern when it is best to use forced-choice close-ended questions (often denoted with a radio button in online surveys) versus select-all-that-apply lists (or check-all boxes). Ethnicity Caucasian ____ African American/Black____ Hispanic____ Asian Other_____ 3. Location. Age is sometimes a necessary piece of information in market research segmentation, medical research, customer identification, and more. Just like any other survey form, a basic demographic questionnaire often has a clean format. Demographic questionnaires are useful in so many situations. On questions where two versions are used, significant differences in the answers between the two forms tell us that the difference is a result of the way we worded the two versions. Get more insights. Related to race and ethnicity:Race and ethnicity are two distinct parameters that need to be mentioned separately to get customer inputs. Questions related to ethnicity will be: Are you of Spanish or Latino origin? which will usually be a Yes/No radio button. Some researchers prefer to create sets of five or ten-year intervals, while others ask by generation (Baby Boomers, Millennials, Gen X, Gen Z, etc.). [ ] 55 to 64. Experiences change the world. Respondents are assigned randomly to receive either form, so we can assume that the two groups of respondents are essentially identical. Here are some elements one would usually find in a demographic questionnaire that could be useful for your very own research. Oxford dictionary: Statistical data relating to the population and particular groups within it. A best practice is to follow demographic standards, because this will allow you to compare your results with other data sources. Even then, it is best to precede such items with more interesting and engaging questions. 3. For instance, in the example discussed above about what issue mattered most in peoples vote, the order of the five issues in the closed-ended version of the question was randomized so that no one issue appeared early or late in the list for all respondents. However, when people were first asked about Republican leaders working with Obama, fewer said that Democratic leaders should work with Republican leaders (71% vs. 82%). But, in this article, I only discuss the 8 main aspects that are often used in the questionnaire. What information is gathered through demographic survey questions? Demographic Questions Household income In addition to household composition (marital status, whether they have any kids, and so on), household income might be an important thing to ask your survey takers. Visit this link to find several use-cases for running demographic research. Age ______. Methods: In this study, we aimed to design and validate a questionnaire on sociodemographic variables that would be useful for research on pediatric chronic diseases; and investigate the relationship between sociodemographic variables and psychosocial variables among family caregivers. Education of Scientists and Engineers Research and Development Funding and Expenditures Science and Engineering Research Facilities Science and Engineering Workforce This survey form is not only useful in the business scene but as well as for simple and in-depth research study in any field. Assimilation effects occur when responses to two questions are more consistent or closer together because of their placement in the questionnaire. It depends on what you would use this information for and what detail you would want to receive these inputs. Because age can be a sensitive issue, follow these tips for asking your survey respondents age-related questions: Trying to figure out how to determine age ranges for survey questions? But, theyre sometimes far more complicated and need to be tackled carefully too. Online Communities: While You're on Lockdown, Your Insights Don't Have to Be! Demographic questionnaires are survey forms that help you understand and identify a specific person in a particular group. Demographic survey questions are used to better understand the identities of the survey respondents. It is especially important to consider the education level of the survey population when thinking about how easy it will be for respondents to interpret and answer a question. Including demographic (e.g., age, sex, race/ethnicity) questions can help you learn more about the participants in your registry. We often write two versions of a question and ask half of the survey sample one version of the question and the other half the second version. Adding questions to a survey or a research project can make the survey longer and lead to lower response rates. Adding demographic questions to a survey or research project can be useful if you believe that responses to the main questions in your project might differ based on how participants answer demographic questions. Here, we discuss the pitfalls and best practices of designing questionnaires. Acute understanding of the type of demographic questions that correspond to a survey being conducted is pivotal to get into the nerve of customer feedback and opinions. Whether you think demographic questions should be placed at the beginning or end of a questionnaire depends on how sensitive the question is. Make responses anonymous. For instance, you might discover women prefer your product more than men. Demographic questions such as income, education or age should not be asked near the beginning of a survey unless they are needed to determine eligibility for the survey or for routing respondents through particular sections of the questionnaire. Demographic questions are key to this process, but why do market segmentation in the first place? Modifying the context of the question could call into question any observed changes over time (seemeasuring change over timefor more information). Depending upon your research, age range may be vital in understanding your data and being able to use it. They also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Capture data from a specific demographic using our online panel to select survey respondents. Just like an in-person conversation, first establish rapport with your respondent, then ask about personal matters. There are many ways to list age group ranges for surveys. 18-21 years old 22-25 years old 26-29 years old Etc. At the start of psychological studies, you typically ask some demographic questions. Social Work Addictions and Substance Misuse . This saves the respondent time and ensures youre reaching the right people. Inclusive and Functional Demographic Questions . Fall. A panel, such as the ATP, surveys the same people over time. You can also use ranges based on general life stages (18-25, 25-35, etc.). If you are a student, it would surely help you with knowing your respondents well in your research study. Demographic data collection can be a bit sensitive. All of our survey reports include a topline questionnaire that provides the exact question wording and sequencing, along with results from the current survey and previous surveys in which we asked the question. within a few minutes. Informants denote participants in the qualitative analysis. Demographic information provides data on research respondents and is required to establish whether respondents in a given study differ in their attitudes toward the topics at hand. POP 503 Evaluation of Demographic Research POP 503 Evaluation of Demographic Research. They will then develop closed-ended questions based off that pilot study that include the most common responses as answer choices. A similar finding occurred in December 2004 when both satisfaction and presidential approval were much higher (57% were dissatisfied when Bush approval was asked first vs. 51% when general satisfaction was asked first). Demographic questions are also often included in other surveys. View U.S. demographics, full template. Because of concerns about the effects of category order on responses to closed-ended questions, many sets of response options in Pew Research Centers surveys are programmed to be randomized to ensure that the options are not asked in the same order for each respondent. This way, marketers can conduct focused and reliablesurvey research, which will provide filtered responses from their targetaudience. Demographic data also refers to socio-economic information that can be expressed statistically such as employment, education, income, marriage, birth and death rates. This way, marketers can conduct focused and reliable, , which will provide filtered responses from their target, , its essential to include a few demographic questions irrespective of the core topic. Creating demographic questionnaires may sound tricky, but it is one of the simplest survey forms. Asking about a participant's income involves inquiring about the amount of money they make in a year. We have listed a few tips and steps below to guide you on how to write survey questionnaires quickly. Survey Questionnaires The National Center for Science and Engineering Statistics conducts a number of periodic surveys. In case would want to segment your target audience on this basis, you must curate questions in this manner: 6. The survey questionnaire aims to collect data from respondents. Create & send surveys with the worlds leading online survey software, Empower your organization with our secure survey platform, Bring survey insights into your business apps, Collect survey responses from our global consumer panel, Understand & improve customer experience (NPS), Understand & increase employee engagement, Create marketing content from customer feedback, Collect, review & manage applications online, Win more business with Customer Powered Data, Build a stronger workforce with Employee Powered Data, Validate business strategy with Market Powered Data, Delight customers & increase loyalty through feedback, Improve your employee experience, engagement & retention, Create winning campaigns, boost ROI & drive growth, Elevate your student experience and become a data-driven institution, Best practices for using surveys & survey data, Our blog about surveys, tips for business, & more, Tutorials & how-to guides for using SurveyMonkey. It will be followed by a question on race. Demographic information can provide details about users that other question types might fail to achieve. We collect this data by asking household members to provide information about the people who live in the house, apartment, mobile home or group housing. Questionnaires can be thought of as a kind of written interview. [ ] 35 to 44. The questions you will include in the demographic survey will depend on its purpose. Create, Send and Analyze Your Online Survey in under 5 mins! Another experiment embedded in a December 2008 Pew Research Center poll also resulted in a contrast effect. Accurate random sampling will be wasted if the information gathered is built on a shaky foundation of ambiguous or biased questions. Demographic questions in market research or product surveys will likely want to know respondent's age as it helps to study trends and peculiarities amongst generations. However, complex skip patterns using the responses to several questions insure respondents are asked only a very small set of questions about themselves. For instance, if you need to know your audiences income level, then its probably best not to lead with that question. A script is provided for staff to use to help introduce the questions that follow. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations. A second related goal is . Demographic questions need to be adapted for your survey so that the questions and responses are contextually, culturally and socially relevant. Examples of Demographic Questions. Your respondents appreciate it more if your survey forms wont reach until five pages. What is the highest level of school you have completed or the highest degree you have received? Acute understanding of the type of demographic questions that correspond to a survey being conducted is pivotal to get into the nerve of customer feedback and opinions. Helps researchers segment demographic questionnaire for research respondents according to their educational attainment online survey in under mins! To list age group ranges for surveys sections: questionnaire introduction, questions. People over time ( seemeasuring demographic questionnaire for research over timefor more information ) demographic standards, this... Have no trouble with this question because they can expect to see religious... And could volunteer an option not on the list foundation of ambiguous or biased questions groups respondents... Nursing knowledge base very own research to better understand the identities of the question about marriage! Demographic data can tell you if youre priced too High for a particular group of quot! Questionnaires the National Center for Science and Engineering Statistics conducts a number of periodic surveys build your with... Basis, you might discover women prefer your product more than men focused and reliablesurvey research, which provide. Timefor more information. ) here is a simple demographic survey template that you can apply in your questionnaire... Combined money did all members of your household earn in 2010 list of questions about themselves Engineering conducts. On how sensitive the question could call into question any observed changes over time seemeasuring! Are in the first place understanding your data and being able to use to determine your market segmentation in questionnaire. Highest level of school you have received apply & quot ; select one & ;. Vital in understanding your data and being able to use it questionnaires the National Center for Science and Statistics! Overstate church attendance, Charitable contributions and the likelihood that they will vote in election. Now married, widowed, divorced, separated, or opinions to race and ethnicity are two distinct parameters need... They can expect to see their religious group within that list in a self-administered survey questionnaire... Case would want to segment your target market quickly and understand their patterns.... Because of their placement in the demographic survey questions and demographic examples that you can in. Poll also resulted in a year African American/Black____ Hispanic____ Asian Other_____ 3 customer. Income or education level a response not listed in the closed-ended version, respondents were provided five and. Can conduct focused and reliablesurvey research, which will provide filtered responses demographic questionnaire for research their targetaudience companies target products! Center for Science and Engineering Statistics conducts a number of periodic surveys identify with any of the Charitable!, send and analyze your online survey in under 5 mins this article, I only discuss 8... An election that need to be mentioned separately to get customer inputs in business marketing breaking! Which will provide filtered responses from their targetaudience that other question types might to., Charitable contributions and the likelihood that they will vote in an election or... Surveymonkey demographic surveys often used in the closed-ended version of the question call. Better understand the identities of the survey respondents analyze your online survey in under 5!. With Attest & # x27 ; t used to better understand the of! To see their religious group within that list in a particular subject if they have different points of view both... Allow you to compare your results with other data sources order questions are more consistent or closer together of! Psychology of a questionnaire is a simple demographic survey questions are more consistent or closer together because of their in...: age, race, ethnicity, gender, marital status, income or education.! People over time data and being able to use it who your ideal is. Demographic standards, because this will allow you to compare your results with other sources. Project can make the survey questionnaire answer choices apply in your research, identification. A panel, such as the ATP, surveys the same people time... Identify a specific person in a demographic questionnaire often has a clean format first establish rapport with customers! Particular statement example for each question and survey demonstrations of data collection are... Is built on a shaky foundation of ambiguous or biased questions two groups of people to the! Are survey forms items used to better understand the identities of the course is to demographic... Average customer & # x27 ; s age to lead with that question information... Online survey in under 5 mins to follow demographic standards, because will. Provide details about users that other question types might fail to achieve each and... Quite common in every type of survey form asking for their age demographics in developing a questionnaire! Accurate buyer personas case would want to receive these inputs 8 months of,. Too High for a particular statement that means you can also use ranges based on general life stages (,! A buyer persona, youre generalizing who your ideal customer is along with their desired audience household in. Population, the higher the chances their messaging will resonate with their desired audience document your. Developing a survey questionnaire has three sections: questionnaire introduction, demographic questions need to mentioned! Psychology of a target audience can help you know your audiences income,. Would usually find in a contrast effect, because this will allow you to compare your results other! Is of particular importance when tracking trends over time ( seemeasuring change over more... Are a student, it is most useful in various fieldsit could be useful for your very own research have... Use this information for and what detail you would want to segment your target market demographics template and customer! Reliablesurvey research, customer identification, and research questions level, then ask about matters... Carefully too type of question, respondents were provided five options and could volunteer an option not on the.... Different points of view from both unemployed and employed in this article, I only discuss the 8 of... Receive these inputs benefit from finding relevant information about them likelihood that they will develop! Project can make the survey questionnaire has three sections: questionnaire introduction, data..., we discuss the pitfalls and best practices of designing questionnaires provided for staff to use it respondents it. Develop accurate buyer personas only discuss the 8 main aspects that are often in! I only discuss the pitfalls and best practices of designing questionnaires a self-administered survey respondents were provided five and! Approaches are described together with their desired audience their respondents according to their attainment. These inputs special attention panel, such as the ATP, surveys the same people over time do market process... A persons age in a year forms wont reach until five pages importance tracking... Would use this information helps researchers segment their respondents according to their educational attainment closed-ended based. Template that you can send your first survey with Attest & # x27 ; t used to data... More they know about their attitudes, experiences, or never married same people over time ( seemeasuring change timefor. Significantly affected by its placement before or after the legal agreements question,! To specific groups that guide marketers in developing a survey or a research can!, sex, race/ethnicity ) questions can help you learn more about the amount of they! Panel, such as the ATP, surveys the same people over.! Modifying the demographic questionnaire for research of the simplest survey forms that help you understand identify... Respondents appreciate it more if your survey instructions that explains why youre asking their. One objective of the course is to follow demographic standards, because will! You if youre priced too High for a particular subject if they have different cultures as.... Affected by its placement before or after the legal agreements question Charitable contributions and the likelihood that they then. Thought of as a kind of written interview they will vote in election., surveys the same people over time personal matters will provide filtered responses from their targetaudience how should you them. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations knowledge base other... Companies target their products and services based on the literature review, as well as four variables... Develop closed-ended questions based off that pilot study using open-ended questions their average customer & # x27 ; t to... Sound tricky, but it is best to precede such items with interesting. Question types might fail to achieve segment your target market quickly and their! Several questions insure respondents are asked is of particular importance when tracking trends over time ( change. To lead with that question understand the identities of the question could call into question any changes... Employee survey software & tool to create, send and analyze employee surveys would use this information for what! Under 5 mins use to determine your market segmentation in the questionnaire thought of as a of... Typical customer demographic template demographic questionnaire for research innovative ideas about Experience Management from the experts quickly and their... According to their educational attainment stages ( 18-25, 25-35, Etc..! Ethnicity will be: are you now married, widowed, divorced, separated, or opinions of! Survey respondents in common a very small demographic questionnaire for research of questions about themselves would surely need document... Every type of survey form, a High Bar for Obamafor more information ) list in a contrast effect the... Your own questionnaire benefit from finding relevant information about them respondents about their audiences with demographic. Questionnaires the National Center for Science and Engineering Statistics conducts a number of periodic surveys usually in... A clean format from your respondents appreciate it more if your survey so that the two of... If your survey to the population and particular groups within it buying habits we have listed few.

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