LOS ANGELES, May 13, 2021 /PRNewswire/ --Live Nation Entertainment(NYSE: LYV), the world's leading live entertainment company, announced today that it has selected Liquid Death, the fast-growing beverage brand packaging water in infinitely recyclable tallboy cans, as the exclusive water at many venues and festivals across the United States. All rights reserved. Liquid Death has long cultivated a relationship with heavy metal and punk rock audiences, as well as musicians themselves: Fat Mike of the band NOFX is an investor, while French electronic artist Marc Rebillet has collaborated with Liquid Death to create original content on Instagram. Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment, which will carry the product as the exclusive water at over 120 venues and festivals across the United States. As the company plans for significant scaling over the next several years, Liquid Death has hired former Marisa Bertha as Senior Vice President of Strategy to help chart the path forward; California-based alkaline water brand Eternal Water announced this week that it has tripled its sales force with more than 30 new hires; Lifeway Foods has announced its slate of director nominees. And the company says that its just getting started. And tea. We just signed the Godmother of Drumming.Watch her cover Greatest Hates, Vol. Additional information about the company can be found at: www.livenationentertainment.com, Cision Distribution 888-776-0942 These aluminum cans are totally metal: Liquid Death sells water to punks who are too cool for alcohol, Consumers rip into credit bureaus as complaints climb again, Four money rules when financial news is making you nervous. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, Live Nation Entertainment Reports Fourth Quarter & Full Year 2022 Results, Live Nation Entertainment Announces Support For A FAIR Ticketing Act, The number one issue live music goers are concerned with is the environment, specifically plastic pollution, 86%of live music goers have reduced their usage of single-use paper and plastic products, 84% of live music goers state that ending the sale of single use products at live music events is an urgent priority. Beverage Packaging, Sustainable Packaging, by Now, the water is also sold at Sprouts Farmers Market, and recently launched in every 7-Eleven in the United States and Canada, along with Sams Club. If you buy something from an Eater link, Vox Media may earn a commission. The California-based canned water maker announced this week that it has raised $75 million in a . In an email to BevNET, Liquid Death founder and CEO Mike Cessario said this round was about bringing on strategic partners rather than raising more venture capital; of those, the big name in this round is Live Nation. And against the predictions of those who insisted the brand was just a dumb fad, Liquid Death proved itself an impossible-to-ignore juggernaut in the water industry. Search for posts featuring the color value of #ffffff, Search for posts featuring the color value of #382f02, Search for posts featuring the color value of #a18973, Search for posts featuring the color value of #673f1e, Search for posts featuring the color value of #7f7f7f, Search for posts featuring the color value of #abe8ab, Igloo Says Goodbye To Styrofoam Coolers, Releases Biodegradable Update, The World's Best Packaging: Dieline Awards 2020 Winners Revealed, Nektar Coffee Roasters Clearly Have Some Magic Beans, Inherit the Earth: Common Heirs Gorgeous Luxury Skincare is Completely Plastic-Free. The heavy metal album includes songs like Fire Your Marketing Guy and I thought this was alcohol.. Dont let the extreme, goth-ish branding fool you these teas are perfectly appropriate for the most bland and basic among us. NEW YORK While many marketers look toward virality to inspire their social media marketing strategy, Liquid Death's digital success comes from walking to the beat of their own drum, according to Andy Pearson, vice president of creative strategy for the canned water brand, who discussed social media on an Advertising Week panel on Monday. This means that the water brand no longer gets charged for every case of water that it sells through Amazon. At first I became incredibly suspicious of this . A 12-pack of Liquid Death 16.9-ounce tallboys is $21.99 on Amazon. If plastic production isn't curbed, plastic pollution will outweigh fish pound for pound by 2050. Liquid Death captured the imagination of the internet immediately. He points to energy drink brand Red Bull, which has expanded well beyond the beverage world into extreme sports like dirt biking or car racing with incredible success. We can't wait to get back to live shows, support our favorite artists, and help kill . By choosing I Accept, you consent to our use of cookies and other tracking technologies. The products are sweetened lightly with agave nectar and have 3 grams of sugar and 20 calories per 16. Rudy Sanchez is a product marketing consultant based in Southern California. We are dedicated to nurturing the next generation of business leaders to lead with heart, empathy, and purpose. By submitting your email, you agree to our, Liquid Deaths New Tea Tallboys Are Coming for AriZonas Neck, The New Great British Bake Off Host Might Just Save the Show. In 2020, Liquid Death released an album on Spotify called Greatest Hates made up of haters comments and product reviews the company has received online. A report from Aluminum Asociation has shown that 73% of an aluminum can is made of recycled material. About Liquid DeathLiquid Death makes water 50 times more fun. Before launching Liquid Death, Cessario was a graphic designer by trade, working at advertising agencies and producing projects for big companies like Netflix. Expo West 2023 Gallery: Soda and Sparkling Water Innovations Feature Far More Than Prebiotics, BevNET Industry Meetup: Connect with the Boston Food, Beverage & Beer Communities on April 13, Zend Coffee Elevates Morning Ritual with Premium Sourced Coffee in Convenient Subscription Service, Lady Bird Mixer Co. Launches New Premium Mixers Line From Austin, KeHE Distributors Announces an Exclusive Partnership with Rodale Institute, FICKS Premium Mixers Breaks into Top 15% of Cocktail Mixers Nationally, Nirvana Super Blasts Out of the Starting Blocks Early on Social Media, Tractor Beverage Company Launches New Organic Impact Tracker in Partnership with HowGood, Junglee Inc. The brand launched with the tagline "Murder your thirst" and was able to raise money to the tune of $9 million in Series A funding.Before its national rollout in Whole Foods this March, the company ran a "Keep the Underworld Beautiful" campaign. All Rights Reserved. Liquid Death (@liquiddeath) Instagram photos and videos liquiddeath Verified Follow 761 posts 1.8M followers 1,686 following Liquid Death Brand Don't be scared. But in Liquid Deaths version, theres only a hint of sweetness, just enough to tamp down the tannins in the tea, and a tiny bit of caffeine to help you power through a meeting now that a full can of Red Bull makes you too jittery. Liquid Death will pay stores a monthly volume-based sponsorship fee to allow accounts to purchase product through Amazon or other retailers, which can then be resold at the standard SRP. But they do drink water.. Rudy Sanchez Producer of canned mountain water intended to refresh and quench thirst. Its the latest venture from former Netflix creative director Mike Cessario, a product designed to resonate with extreme straight-edged punk crowds that eschew alcohol and drugs. Infinitely recyclable aluminum cans. Its hard to ignore how masterfully creative the brand is. A post shared by Liquid Death (@liquiddeath), When I was working with these huge corporate brands, they would do all kinds of testing and focus groups, but I never felt like those were really accurate, Cessario says. Santa Monica, Calif. - Innovative canned water startup Liquid Death announced the appointment of Amy Friedlander Hoffman as Chief Business Officer. Liquid Death is funded by 29 investors. Liquid Death is certainly having a moment. Please enter a valid email and try again. Our proprietary Thirst Murdering process begins with Liquid Death forming a rope of veins that will wrap around your Thirsts head and strangle it, the website, um, explains. Join The Deep in declaring #DeathToPlastic. Liquid Death has raised a total of $200.6M in funding over 7 rounds. Description. Meet the founders behind the hottest new brands. A teaser video made with mock-ups of the cans netted more than 3 million views before anyone had ever tasted a single drop: Thats when co-founder Mike Cessario says he realized that hed created something special. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Whitney Cummings and Science are the most recent investors. The new funding brings the brands total financing to about $125 million since its founding in 2018 and is aimed at helping the company scale its presence in the conventional channel and support a new flavored sparkling water line launching at the end of this month. America is going back to the movies, and so are brands. Within a couple of months of its launch, the brand had racked up more than 100,000 fans on Facebook, which at the time was a number that eclipsed bigger brands, like Aquafina, on the platform. Oops. Again, not a particularly radical position: Much has been made in recent months of millennials and Gen Zs move toward sobriety and rejection of their parents lack of moderation. Siempre Tequila has introduced a virtual Bored Ape brand ambassador, marking the beginning of a push into web3 integration; Liquid Death sells out its Murder Head Death Club NFT line; evian introduces a limited NFT artist collaboration; Mid-Day Squares sells its Hershey diss video as NFTs. Whats in the cans festooned with dripping golden skulls and the tagline murder your thirst? However, the company expects that Q2 will be its first quarter to show year-on-year improvement since Q4 2019, and is projecting to generate positive adjusted operating income through the second half of 2021. You can change your choices at any time by clicking on the 'Privacy dashboard' links on our sites and apps. As Topic Insights' Storytelling Maestro, Jie wants to encourage Topic Insights readers to build a community of business leaders that supports each other. About Live Nation EntertainmentLive Nation Entertainment is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Media & Sponsorship. This led him to create a water brand that the bands actually enjoy drinking while performing. Though the size of their individual stakes were not disclosed, the brand welcomed several well-known names to its cap table in this round, including legendary pro skater Tony Hawk (also a brand ambassador for Jones Soda), multi-platinum rapper Wiz Khalifa and EDM DJ/artist Steve Aoki, an investor in Liquid I.V. gform.initializeOnLoaded( function() {gformInitSpinner( 5, 'https://topicinsights.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_5').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_5');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_5').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! But its turned its savvy branding and distinctive tallboy cans into a $50 million business. Just before the pandemic began in March 2020, Liquid Death launched in Whole Foods stores across the country, priced at $14.99 for a 12-pack, and immediately became the fastest-selling water brand on its shelves. #criticallyacclaimed #liquiddeath #murderyourthirst pic.twitter.com/SqZmK0aare. Topic Insights is the daily source of inspiration for the next generation of business leaders. Do it with a tallboy. Beauty & Health Packaging, Sustainable Packaging, Plastic Free 05/17/2021. The effort is part of Live Nations Green Nation sustainability pledge, which promises, in part, to eliminate all single-use plastic at all owned or operated venues by at least 2021. Cessario takes issue with the notion that Liquid Death is simply a gimmick. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Skate kids and punks had a brand that was catering to them, that made them feel seen, so much so that more than 120 Liquid Death enthusiasts have actually had the brands logo tattooed on their bodies. Shortly after that, the brand introduced a sparkling water with a carbonation level intended to mimic that of beer, and expanded into more retail outlets. Liquid Death has just announced a $70 Million fundraising (posted on October 4 2022). Some called it the Ed Hardy of water, recalling the worst fashion trend of the early 00s. Want to carry Liquid Death? 100% stone-cold mountain water and iced tea. Proudly not for everyone. No. The company is still kicking around ideas, perhaps flavored waters or a different beverage altogether, but fans can always expect Liquid Death to stay true to its roots. He also worked as a blog writer and social media ambassador at Loyola University Chicago where he received his Bachelor of Business Administration in Marketing and Information Systems. In this roundup, we look at several brands finding new ways to support musicians, food pantries and their own employees. Our brand is continuing to grow rapidly, and this new round of funding will help us continue to scale our explosive retail business and further lean into our mission of using entertainment and sustainability to take over the world and turn the human race into flesh batteries to power our giant marketing robots, Cessario said in an email. Join the Death Peddlers program. We can't wait to get back to live shows, support our favorite artists, and help kill plastic water bottles at concerts. The heavy metal themed water brand has canned iced tea now. Liquid Death has now raised a total of $11.25 million. The team first approached naming the product like a craft beer, for obvious reasons. authenticate users, apply security measures, and prevent spam and abuse, and, display personalised ads and content based on interest profiles, measure the effectiveness of personalised ads and content, and, develop and improve our products and services. Sad stuff.. Something went wrong. 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The Tony Hawk x Liquid Death skateboard retails for $500. Mostly, though, people just thought that the brand was a highly targeted stunt intended to sell expensive water to punk kids, skateboarders, and anyone else dumb enough to pay a premium just because it comes in a tall boy can emblazoned with a skull. Within three months, Liquid Death had more Facebook followers than Aquafina, and the ad had more than 3 million views. A couple of weeks ago, Liquid Death announced they had raised $75 million in Series C funding round that values the water brand at more than $500 million. By submitting your email, you agree to our, The New Great British Bake Off Host Might Just Save the Show. Canned water maker Liquid Death announced today it has raised $9 million in a Series A funding round led by Velvet Sea Ventures, bringing the companys total funding to $11.25 million. In the future, expect to see Liquid Death in even more retailers, and possibly a broader range of products. ", "We're all ready to be back at live events, and as we return we want to continue taking steps to be more sustainable," said Michael Rapino, President and CEO, Live Nation Entertainment. A Guide to Coaching to Release Peoples Full Potential. To end 2022 on a high note, the canned water brand just collaborated with Nixon to create the Death Clock II, a badass wristwatch anyone would want on their arm. 1. As detailed in its Green Nation sustainability charter in 2019, Live Nation is phasing out the sale of single-use plastics at all owned and operated venues and events. Death Row Cannabis (@DeathRowCannabis), an extension of Death Row Records, is quickly solidifying its name in the California weed market as a trusted source for fire genetics and limited strain drops. 5, 2021 at 10:00 am. When it comes to fundraising, Liquid Death is riding lightning. Plus, A Next-Gen Leader On Lessons Learned. Is your money safe? We know that certain folks arent going to take a whole lot of convincing. Cessario wasnt willing to divulge any specifics on sales or how many cases of Liquid Death the company is shipping every month, but he says that revenue has grown by an average of 300 percent every year since launch. Kill Plastic OUR NEWEST AMBASSADOR We just signed the Godmother of Drumming. Liquid Death is attempting to replicate that in its own way. Its a lot of cheap gross beer and energy drinks that most people dont want to drink. Classified ads from suppliers & service providers, Cannabis-infused food and beverage products, Non-alcoholic functional beverage products, Alcoholic beverage products and brand updates, Companies that support food, beverage and beer brands, Thank you to our 1200+ charter subscribers, Submit your news / press releases to BevNET, A showcase of up-and-coming beverage brands, Community Call - Best of Expo West featuring design highlights with Interact, Bex Brands, and Mudge, Community Call featuring One Mighty Mill - How to Scale Operations with Demand, Community Call with Omsom - Lessons Learned Growing From DTC to Retail, Community Call with Ben Mand - Harmless Harvest's Roadmap for Building a Healthy Mission Driven Business, Liquid Death Closes $70M Raise As Water Brand Explores IPO, Liquid Death Launches Death Peddlers Program to Support Indie Retailers, People Moves: Liquid Death Names Marisa Bertha as SVP of Strategy, Web3 Roundup: Siempre Tequila Introduces Bored Ape Brand Ambassador, Liquid Death Sells Out Murder Head NFTs, Liquid Death Raises $75M, Preps Flavored Sparkling Line Launch, Hollywood Hydration: Liquid Death, FIJI Launch Cinematic Marketing Campaigns, Liquid Death Raises $23M in Series B Round, Brands Give Back Roundup: Liquid Death Supports Bands and Bartenders, Ocean Spray Announces Raises, Distribution Roundup: EBOOST Adds Sprouts, Life Time, Marketing Director - Natalie's Orchid Island Juice Company, PM Packaging Supervisor - Saint Arnold Brewing Company, Night Warehouse Supervisor - Elite Brands of Colorado, CircleUp Breakup: Lending Fund Sold, VC Fund in Transit, AI Play Fate Unknown, Expo West 2023 Gallery: Liquid Death Does Tea; Health-Ade, Brew Dr. Revamp, U.S. Online Alcohol Sales Normalize After Covid-19 Lockdown Surge, Expo West 2023: Califia CEO Talks Organic Plant Milks. 20, 2019 save the Show creative the brand is the tagline murder thirst! 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